New eBook Provides Comprehensive Body of Knowledge Social Media Marketing

Toby Bloomberg, president of Atlanta-based Bloomberg Marketing, has written Social Media Marketing GPS using Twitter as a content platform and distribution channel. She conducted 40 Tweet interviews with 40 prominent social media marketers including people from Dell, Comcast, Marketing Profs and BlogHer. 12 chapters take you from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, and blogger relations with a few case studies.

The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. “My thoughts were if this could be accomplished in a series of 140 character tweets,” says Bloomberg, “it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.”

You can download a copy of Social Media Marketing GPS here http://ht.ly/1Mh08