Kimberlight Brands Announces MJ Christensen – Las Vegas’ Undisputed Diamond Authority – as Premier Stockist for Las Vegas Cut® Diamonds

Rare 111-facet design – that represents the glistening and elusive beauty of Las Vegas in diamonds – is now available for discerning diamond lovers through MJ Christensen locations in Henderson and Summerlin, Nevada.

One of Nevada’s largest, most respected and trusted independent jewelers – MJ Christensen – has been selected as the premier retail partner for the Las Vegas Cut® Diamonds in Nevada, just in time for Valentine’s Day.
MJ Christensen owners Cliff and Darlene Miller lead an approachable, professional and insightful team of diamond and jewelry sales representatives in their two locations off The Strip. MJ Christensen uniquely caters to the most discerning residents of the Las Vegas Valley seeking quality jewelry, including diamonds of distinction, purchased for beauty and value, love and legacy.

The Las Vegas Cut® Diamonds are now part of their selective diamond inventory effective today.
Kimberlight Brands – creators of this newly branded diamond – chose MJ Christensen as its premier retail partner because of the company’s integrity and service.
“Their reputation, authenticity and appreciation for superlative design drew us to MJ Christensen,” says Las Vegas Cut® Diamond representative Margaret DeYoung. “Cliff Miller, along with his wife and business partner Darlene lead a devoted team of gemstone and jewelry professionals who know diamonds and are uniquely positioned to help buyers in Nevada purchase wisely. We are delighted to include the Las Vegas Cut® in their offer.”
MJ Christensen was drawn to the Las Vegas Cut® because these diamonds are not only among the world’s most powerful performers – playing with light unlike any on the market – but because these are diamonds with a story.

“Diamonds and Las Vegas – two of our greatest loves – mirror one another,” says Cliff Miller. “Our city and these diamonds are all about light. They play and perform with it like no other in their class. Both are glamorous, create and capture memories, and emerge from nature’s most rugged and mysterious places to – in a word – thrill people.”
While the Las Vegas Cut® is new on the market, the idea of branding a diamond cut with a destination has been successfully done before. The highly coveted Dubai Cut diamond (with 99 facets) has been on the market in the Middle East for many years, capturing the essence of the Dubai experience in diamonds.

“The time is right for Las Vegas’ story to be told in diamonds. And fittingly, the design chosen to reflect our city features 111 facets that are artfully configured, cut and polished to deliver extraordinary light performance, fire and brilliance like very few other diamonds I have seen,’” he says.
The diamond craft reaches a pinnacle with the Las Vegas Cut. It more than triples the cutting complexity of a traditional round brilliant diamond and requires the highest skill level, attention to detail and professional discipline conceivable in the craft to master the perfection of a Las Vegas Cut®.
These key factors drew Miller’s trained eye to this stone and the business opportunity.

“All of us at MJ Christensen are excited to be the first and only place in Nevada and the United States to acquire this newly patented diamond design with its staggering 111 facets cut to perfection,” he says. “An added layer of interest and confidence is that these diamonds each come with certification from Las Vegas based AGS Laboratories.”

Each stone is graded by AGS Laboratories, among the best known and well respected diamond grading resources in the world. An acclaimed innovator because of its extensive research and development devoted to diamond cut is based in Las Vegas and will grade each Las Vegas Cut® diamond against its most stringent standards for quality and overall performance.

Sophisticated technological advances in the diamond design craft – when paired with masterful, experienced diamond cutting and polishing expertise – delivers sparkling results previously unimaginable. This is changing the nature of the diamond business and vaulting the offers now available for buyers. With nearly double the number of facets found in a traditional diamond, the Las Vegas Cut® attains breathtaking results. Perfectly suited to larger stones, Las Vegas Cut® diamonds are available in the range of one carat and greater. Initially, the diamonds will be sold loose through limited release exclusively at MJ Christensen in the Las Vegas Valley.

About Kimberlight Brands, Inc.
Kimberlight Brands is a privately held, North American company that offers exquisite, top-quality gems. Its foray release is the patented Las Vegas Cut® diamond design which attains pure luminosity. Kimberlight spotlights the importance of cut and craft in diamonds.
kimberlight.com

About the Las Vegas Cut®
True pioneers in the diamond world have stretched the potential of technology and design to achieve the Las Vegas Cut®. With distinction through careful provenance, meticulous light performance measures and rare, natural beauty, the Las Vegas Cut® performs to the level of the world’s best diamonds.
lasvegascut.com

About MJ Christensen
Las Vegas has trusted the MJ Christensen family since 1939. As Nevada’s largest diamond retailer, MJ Christensen offers the highest quality certified diamonds, engagement rings and fine jewelry. The Consumer Research Institute has recognized MJ Christensen Diamonds as one of “America’s Top Engagement and Wedding Ring Stores,” the people of Las Vegas voted MJ Christensen “The Best of Las Vegas 2011” in its category, and TheKnot.com recognizes the retailer in its 2011 and 2012 “Best of Weddings” category. The company is fully committed to a future grounded in unquestioned ethics in business led by Cliff Miller and wife and business partner Darlene. MJ Christensen is a member of the American Gem Society, an organization that holds fine jewelers accountable to a set of standards so high that less than five percent of all jewelry stores in the United States qualify as members.
mjchristensen.com