Our People

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Alf Nucifora
Chairman
The Luxury Marketing Councils of San Francisco and
Las Vegas

Alf Nucifora is the Chairman and Founder of The Luxury Marketing Council chapters in San Francisco and Las Vegas. The Luxury Marketing Council is a global organization representing more than 850 of the world’s leading consumer luxury brands. Currently, he also serves as principal of a marketing consulting firm, having “retired” from the responsibilities as Chairman of the Southeast office of a $310 million advertising agency in 1990.

A native of Brisbane, Australia, Alf entered the advertising and marketing business on the corporate side working for two Fortune 500 companies, first in Australia and then in the United States. He then made the move to the advertising business and later advanced into agency management.

Alf, who is an avid spokesperson for the continued growth and success of the marketing profession delivers speeches and seminars dedicated to sales, marketing and communications to Fortune 500 companies, organizations and associations across the country and abroad.

Alf graduated from the University of Queensland with a B.A. Degree. He furthered his formal education in the United States, attending the Harvard Business School, where he earned an M.B.A. Degree.

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Kathy Perkins
Executive Director
The Luxury Marketing Council of Las Vegas

In additional to her role as Executive Director of The Luxury Marketing Council of Las Vegas, Kathy currently is President of her own marketing company. Her clients have included hotels, casinos, shopping centers, magazines and production companies. Prior to opening her company she worked in the hospitality industry in Las Vegas for over 20 years. Kathy has participated as a board member in hospitality and marketing organizations, conducted hospitality and marketing training seminars and spoken extensively on marketing and communication.

“I am a firm believer in relationship marketing and recognize the value of long term relationships that lead to successful collaborations, customer retention and increased profitability.”