The Luxury Marketing Council of Las Vegas » Luxe Experts

New eBook Provides Comprehensive Body of Knowledge Social Media Marketing

admin — Tue, 25 May 2010 18:31:35 +0000

Toby Bloomberg, president of Atlanta-based Bloomberg Marketing, has written Social Media Marketing GPS using Twitter as a content platform and distribution channel. She conducted 40 Tweet interviews with 40 prominent social media marketers including people from Dell, Comcast, Marketing Profs and BlogHer. 12 chapters take you from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, and blogger relations with a few case studies.

The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. “My thoughts were if this could be accomplished in a series of 140 character tweets,” says Bloomberg, “it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.”

You can download a copy of Social Media Marketing GPS here http://ht.ly/1Mh08

Reaching and Serving the Luxury LGBT Markets

admin — Wed, 15 Jul 2009 16:03:18 +0000

Steps for Success

(This article is only accessible to members of The Luxury Marketing Council)

by Thomas Roth

Growing the increasingly important LGBT (lesbian, gay, bisexual, transgender) luxury market share is about more than just ad placement. The most successful companies have genuinely engaged the community through a variety of channels.

Arts Marketing & Cultural Philanthropy

admin — Wed, 15 Jul 2009 03:01:49 +0000

by Diane Lemonides

(This article is only accessible to members of The Luxury Marketing Council)

Every thriving metropolis is ingrained with the motion of dancing feet, scenic historical architecture, a harmonic music scene and museums filled with art to quench the visual appetite. Culture is all around us; we embrace it in our personal lives, so how do we as business leaders support the arts in our cities while promoting our products, services and messages?