Archive of 2011 Programs

Social Media…It’s Not Just A Game

Wednesday, November 16th
2:00 – 5:00 PM

SCHEDULE:
2:15 – 3:00: Networking, refreshments & registration
3:00 – 5:00: Presentation

ADMISSION FEE:
Free to members of The Luxury Marketing Council of Las Vegas
$25 per person charge for non-members

Understanding “Social Media” sounds simple until we’re confronted with terms such as Facebook, Twitter, LinkedIn, Myspace, “likes”, “tweets”, “customer
engagement”, “prospecting”, and so on.

If your goal is to market, advertise and brand your company, sell a product or service, promote a new event, or promote and fund a charity, then join us for a presentation of the “must-do’s” in online Social Media. Not only will you take away real “how-to’s” but you’ll also learn how Social Gaming is dramatically effecting your customers and how it can be used to deeply engage them with your brand.

Non-Profit attendees will be eligible to receive a portion of the event proceeds which will be donated to those charities during Nevada’s Big Give on November 17th.

Featuring:

Brian Kaskie
CEO
Social Media Applications

Alain Nguyen
VP Strategy
Social Media Applications

Brian Kaskie and Alain Nguyen established AdRevMedia.com in 2008 developing new revenue-generating toolbars for online businesses and non-profits. Their efforts led them to establish Social Media Applications building a Facebook game to benefit corporate brands and non-profits; and finally creating the AppStreet Boys, the app builder for mobile and tablet products.
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Verena King
CEO
Verena King PR

Verena King is the Founder and President of Verena King PR. King is originally from California and moved to Las Vegas in 1995. She began her media career in radio while in college and worked with Clear Channel Radio for more than 7 years. After venturing into in-house and agency public relations, King opened her own public relations business and expanded to Los Angeles. Working within media and public relations for more than 12 years, King has worked with and promoted high profile celebrities and entertainers on a local, regional, and national level. She specializes in strategic campaign building and successfully garnering local and national media attention for up-and-coming talent.
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Kristi Saucerman
President and CEO
Auction Frogs (Online Silent Auctions)

By combining powerful online auction technology with the silent auction, organizations are able to save the hassle and time of setting up a silent auction while earning more revenue for their cause. Auction Frogs specializes in delivering the unique technology, support, and business relationships to simplify the experience of executing a successful fund-raising event.

Location:

Inside Style
1119 South Main St.
Las Vegas, NV 89104

Presenting Sponsors:

The World of Luxury and Wealth…Deciphering the Data
Insights, Trends, Revelations and Strategies from the Research Files of Visa, Inc.

Thursday, October 27th
6.00 – 8.00 PM

Social hour: 6.00 – 7.00
Presentation: 7:00 – 8.00

With more than 1.9 billion cards and 73 billion transactions worldwide, Visa Inc. is the world’s largest retail electronic payments network. A sophisticated marketer and industry trend-setter, Visa is noted for the knowledge it possesses of its customer base and the immense understanding that it has acquired and developed about consumer purchasing motivation and behavior.

Given that affluent consumers are among the savviest and most sought after customers, an informed approach is essential for success in delivering relevant products that will attract and retain this highly desirable market segment. So when it comes to the luxury consumer, having information that is rich, robust and nuanced, is highly desirable, if not mandatory, for the luxury marketer. Culled from terabytes of up-to-the–moment, real-time global research, the Visa Global Affluent Products Group has amassed and compiled proprietary trend information and behavioral research that luxury marketers greatly covet, yet rarely see.

In this illuminating presentation, Visa Inc. will:

• Share insights gleaned during the company’s most comprehensive (to date) global look at affluent lifestyles and preferences
• Define and size the affluent opportunity with a focus on identifying and understanding the different sub-segments within the affluent sector
• Focus on key findings in the U.S. market related to customer trends, lifestyle and product needs, and explain how these insights translate into product strategy and assets that fulfill the customer experience
• Provide insight on Las Vegas visitors and their spending habits based on current credit card usage and trend data

Featuring:

Ava Kelly
Head of Global Affluent Products
Visa Inc.

About Ava Kelly

Ava Kelly has been with Visa seven years and is currently the Global Head of Visa’s Affluent Strategy with responsibility for segment profiling, strategic planning, product strategy and coordination of global assets and best practices. Kelly previously held the position of Head of North America Consumer Credit for Visa Inc. with responsibility for Product Strategy, Product Consulting, Product Development and Management Functions.

Prior to joining Visa, Kelly worked with American Express for eight years including senior level roles in corporate strategic planning and brand advertising, consumer credit products, stored value products as well as establishment services.

Kelly brings 15 years in the payments industry and over 23 years of experience in the product, marketing and advertising fields. Kelly holds a Bachelor of Arts degree in Commerce and Economics from the University of Toronto, Ontario

Location:

Vdara Hotel & Spa
Silk Road
2600 W. Harmon Ave
Las Vegas, NV 89158

Presenting Sponsors:

Wells Fargo invites you

The 2nd Annual Survival School for Non-Profits
Learn Strategies to Survive & Thrive During These Difficult Economic Times

Wednesday, September 28th
8.30 AM – 5.00 PM

As committed members of the Las Vegas community, The Luxury Marketing Council and its sponsors have a responsibility to invest in and partner with the organizations actively working to make our world a better place. That is why we are holding the Second Annual Survival School for Non-Profits. This year the event is being hosted by the Justin Timberlake Shriners Hospitals for Children Open. Held at TPC Summerlin, September 25 – Oct 2, the PGA TOUR’s premier Fall Series event is More Than Just a Golf Tournament. It’s charity events, parties after play, activities for the entire family and the 2nd Annual Survival School for Non-Profits.

Don’t miss this opportunity to learn strategies, techniques and best practices to survive and thrive in today’s difficult economic environment. And all this great information for non-profit organizations serving greater Las Vegas will be presented to you in a spectacular environment. The M life Players Club is a tented venue overlooking the 18th green, where the PGA TOUR professionals, Justin Timberlake, celebrities and amateurs will be competing in the MGM
Resorts International Pro-Am Tournament on Wednesday.

A delicious lunch is being provided by Brio Tuscan Grille.

At 6pm, after the conclusion of Survival School, Brad Garrett and Anthony Anderson will kick off the Ciroc Perfectly Smooth Soiree next door in The Hill.
Admission is free and complimentary signature Ciroc Vodka cocktails will be available.

Speakers & Topics Include:

Adam Sperling, Tournament Director, Justin Timberlake Shriners Hospitals for Children Open

The Fundraising Environment in Clark County
John Gallagher, Gallagher Associates

Achieving the Greatest Impact: Trustee’s Vital Role in Philanthropy
L. Laura Fritz CFRE, Senior Director of Development, Nevada Cleveland Clinic

The Strategy Behind Non-Profit Ambassadors
Fabiana Lowe, Director of Public Relations & Media from Shriners Hospitals for Children A Tale of Two Patients abbreviated video

On-Line tools
Jennifer Mahar Mulder, Meetings & Events Las Vegas

Coming Together as a Community
Dawn Labonte, Wells Fargo
Steve McCracken, Bank of America

Make History with Nevada’s Big Give
Stacey Wedding, Board President of NevadaGIVES and Founder/CEO of Professionals in Philanthropy, LLC

Cultural & Arts Community – their fight for survival
Myron Martin, President & CEO, The Smith Center for the Performing Arts
Cindy Fox, Director of Marketing, Nevada Ballet
Pat Fink, Director of Marketing, Las Vegas Philharmonic

Casino Giving
Thom Reilly, Executive Director, Caesars Foundation

Communications, PR & Marketing
Bessy Lee, Greenspun Media Group

Location:

TPC Summerlin
1700 Village Center Circle
Las Vegas, NV 89134

• Free parking and shuttle service from Suncoast Hotel & Casino
• $15 vale service at TPC Summerlin

Hosting Sponsor:

What Can We Expect From the Affluent Consumer in 2012?
Hot-off-the-press data and trends from the 2011 Mendelsohn Affluent Survey

Tuesday, September 20th
11.30 AM – 1.00 PM

Ipsos Mendelsohn is regarded as one of the country’s leading sources of behavioral data and trend information on the affluent and luxury buyer, with specific psychographic information on buying motivations, media habits, outlook on the future, reaction to recessionary times, etc.

Each year, this research leader produces a major annual survey report and updates its data quarterly which means that its findings and conclusions are both current and relevant, a significant point given the volatility and unpredictability of the luxury consumer in recent times.

The company has compiled its hot-off-the-press data and trend information on the luxury sector for 2011 and will present the report for the first time nationally to Luxury Marketing Council chapters in San Francisco and Las Vegas.

Please note that this proprietary information is only available to the Report’s paid subscribers. However, the information is being presented to Luxury Marketing Council members, without charge.

Featuring:

Bob Shullman
President
Ipsos Mendelsohn

Location:

Dragon Noodle Restaurant
Monte Carlo Resort & Casino
3770 Las Begas Boulevard South
Las Vegas, NV 89109

American Express Publishing
“2011 Annual Survey of Affluence & Wealth in America”

Tuesday, July 19th
6.00 – 8.00 PM

Considered the pre-eminent source of trend analysis with respect to the affluent consumer, the Annual Survey of Affluence & Wealth in America presents a buying-behavioral assessment of the top 10% of the most affluent American households responsible for roughly half of the nation’s consumer spending.

Representatives from Luxury Market Insights, a distinct partnership between American Express Publishing (Travel + Leisure, Food & Wine, Departures and Executive Travel) and Harrison Group, the leading national research firm responsible for fielding the survey will reprise the much-lauded presentation made at the American Express Publishing Luxury Summit in Deer Valley, Utah earlier this year.

The study’s findings will bring an eye-opening understanding of:

• How has the luxury sector reacted to the recession?
• What are the future purchasing trends with respect to the affluent consumer?
• Which luxury sectors survived the recession best, and which are poised for post-recession success?
• What motivates big-spending customers, particularly in a post-recession phase? What, where and how do these consumers buy, and what are the reasons behind their choices?
• How do the affluent define themselves? What are their dreams, needs, fears, influences and core values?
• How do the affluent gather and assimilate the information they need in making buying decisions?

Featuring:

Ryan Manville
Vice President
American Express Publishing, Corporate Research and Insights

Dr. Jim Taylor
Vice Chairman
Harrison Group

Location:

Encore
Chopin 1 & 2
3131 Las Vegas Boulevard South
Las Vegas, NV 89109

Presenting Sponsors:

Straight Talk on the Gay Market

Wednesday, June 29th
5.30 – 8.00 PM

While some luxury marketers are already active in the lesbian, gay, bisexual and transgender (LGBT) marketplace, many more are still unsure as to the size, scope and reach of the market.

A panel comprised of experts on marketing to the LGBT market will address the following:

• A panel comprised of experts on marketing to the LGBT market will address the following:
• Market research, best practices, and overview of “LGBT” with
• case studies in tourism, hospitality and other industries
• Marketing outreach: social networking and community connections
• The buying power of the LGBT community
• Opportunities for luxury marketers to reach this market
• Pitfalls to avoid in reaching out to this market
• Examples of successful efforts to reach this largely untapped and lucrative consumer audience

Featuring:

Mya Reyes
Director Of Diversity Marketing
Las Vegas Convention and Visitors Authority

Mya Reyes, a resident of Las Vegas since 1970, is Director of Diversity Marketing for the Las Vegas Convention and Visitors Authority, where she is responsible for the marketing and development of domestic leisure and convention business from emerging market travelers. Prior to joining the LVCVA, she held the position of Director of Purchasing and Construction Diversity at MGM MIRAGE Corporation, and Director of Multicultural Sales & Marketing at the MGM Grand Hotel.

Mya is also Chairman of the Diversity Task Force for the International Association of Exhibits and Events and board member of the International Gay and Lesbian Travel Association. Most recently she was named one of the 20 Most Influential People in the Las Vegas LGBT Community.

Thomas Roth
President & Founder
Community Marketing

Thomas Roth launched Community Marketing in 1992, and has served as its President for over 18 years. Tom and his team have developed a spectrum of products and services to skillfully lead the company’s global clients to their goals. Tom is now primarily dedicating his industry-leading expertise to head up Community Marketing’s “LGBT Market Research + Development Lab” division, which produces the LGBT Community Survey, the LGBT Tourism Survey, as well as custom surveys and focus groups for a variety of market leaders.

Tom engages in strategic consulting to CMI’s diverse clients in tourism, finance, beverages, real estate, insurance, government, etc., and conducts educational seminars for corporations and organizations.

Tom earned his MBA at Maharishi University of Management in 1985. He volunteers time and marketing support to the AIDS/HIV Nightline in the development and promotion of its successful “World Travel Raffle” fundraiser; provides pro-bono consulting and marketing services to non-profits; served on the board of the Commercial Closet Association; and served as an officer on the International Gay & Lesbian Travel Association (IGLTA) board of directors. He also volunteers with Little Brothers, Friends of the Elderly, and is a long-time instructor of the Transcendental Meditation program, teaching at-risk youth in San Francisco schools.

Matt Skallerud
Principal
Pink Bananna Media

Matt Skallerud began his online career in May 1995 with the launch of GayWired.com which became one of the top 3 LGBT websites worldwide. Having worked with companies, large and small, for more than 16 years to reach the LGBT online consumer through this site and others, he is now focused on the most cutting-edge global innovations in social networking and Web 2.0 technologies. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online marketing world today, including Facebook, YouTube, blogs, Twitter and others.

In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association (IGLTA), a current board member of Travel Gay Canada (TGC) and the interim Executive Director of the California Gay & Lesbian Chamber of Commerce (CAGLCC). He is actively involved with key national GLBT organizations including the IGLCC, NGLCC, GLAAD and Out & Equal, just to name a few.

Location:

Las Vegas Design Center
Building C #176
495 S. Grand Central Parkway
Las Vegas, Nevada 89106

Presenting Sponsors:

Photo by Lou Mora

Live With Jeff Lewis

A Conversation With the Star of Flipping Out, Bravo’s Hit Docu-Series

Saturday, April 16th
11:00 AM – 12:00 PM

Design-savvy Jeff Lewis is coming to Las Vegas. The ever-popular star of Bravo’s docu-series Flipping Out will appear at a public event at Las Vegas Design Center on Saturday, April 16.

The well-known flipper- turned-designer commands national attention and is sought out by residential and commercial clients throughout the United States.

In just 11 years, Lewis has purchased, renovated and designed over 100 properties in some of Los Angeles’ most enviable neighborhoods. His popularity continues to grow. Most recently, Lewis was tapped by House Beautiful magazine to design the third annual “Kitchen of the Year” in Rockefeller Center. His television audience continues to grow as does his legions of devoted fans include upscale acolytes, real estate professionals and interior designers.

In a Charlie Rose-type conversation, Jeff will discuss his current work in interior design, his past and current real estate development ventures and the behind-the-scenes machinations of his dysfunctional “household,” housekeeper and pets included. Never one to hold back, Jeff will respond to probing questions with the candor, passion and fearlessness that are the hallmarks
of both his personality and design philosophy.

The event is free and open to the public. Audience questions and participation are highly encouraged.

Location:

Las Vegas Design Center
At World Market Center Las Vegas
Building A, Atrium

Presenting Sponsors:

Inside the Mind of the Luxury Customer

Tuesday, February 22nd
5.00 – 7.00 PM

• Social hour: 5.00 – 6.00 PM
• Presentation: 6.00 – 7.00 PM

Inside the mind For the first time in recent recorded history, the affluent customer has surprised everyone, marketer and pundit alike. Commencing with the recession of 2008, luxury buyers attached padlocks to their wallets and credit cards as they slashed spending of all types from autos to accessories, trinkets to travel, home remodeling to philanthropy. Although declining investment portfolios were part of the root cause, much of the cut-back can be tied to psychological factors beyond the control of even the most adroit marketer.

In this compelling kick-off to the year, Alf Nucifora, Chairman of the Luxury Marketing Council Chapters in San Francisco, Las Vegas and Carmel/Monterey takes us inside the mind of the today’s affluent consumer as he details the trends driving the category and delivers a roadmap for better understanding this complicated consumer, with a psyche to match.

In this presentation, you will learn:

• The changing “personality” of luxury as a product and category to be purchased and consumed
• Emerging trends with respect to the ever-morphing characteristics and profile of the luxury consumer
• Buying and behavioral characteristics of three levels of affluence from the Uber-Wealthy to the Aspirationals
• Marketing implications as they relate to customer service, technology, product development and promotion

Location:

RM Seafood at Mandalay Bay
3930 Las Vegas Blvd, SO.
Las Vegas, NV 89119

Presenting Sponsors: